Co Son Tra
cosontra
02/2025
UX/UI Designer
Landing page
Branding
Ecom
CLIENT NAME
CO SON TRA tea brand
SERVICES
UI/UX Design
DELIVERABLES
High-Fidelity Mockups
The Co Son Tra Landing page aims to introduce and promote the brand, serving the marketing team's communication campaign.
This was a short-term project with a tight deadline, where I completed the UI/UX design role and worked closely with the development team to hand over and develop the product in just four days.
Project duration
4 days
Project status
Launched
The Co Son Tra brand embodies the essence of Vietnam’s ancient tea culture in a luxurious and elegant manner. The design style leans heavily on traditional Asian aesthetics with a sophisticated, high-end touch. The deep green hues, delicate patterns, and premium materials convey a sense of heritage, authenticity, and exclusivity.
The use of photography featuring handcrafted tea rituals reinforces the brand’s focus on tradition and craftsmanship. Overall, Co Son Tra’s design exudes calm, refinement, and a deep connection to the heritage of Vietnamese tea.
Scroll down to explore the seamless, elegant user experience I designed for Co Son Tra — from the homepage to the final details. Each scroll reveals a new layer of visual storytelling, inviting users to engage, learn, and fall in love with the brand.
Co Son Tra was a landing page project I took on for a renowned tea brand (I’ve changed the name to protect privacy). The client sent me just three vague lines of description and asked me to propose the entire website content and also tell them what materials I needed from them (well, that actually happens quite often with clients who aren’t sure what they want to see on their website!).
This wasn’t exactly new to me, but this time I had to handle everything — from market research, ideation, requesting materials, to design and final delivery — all in just three days (yep, they expected pretty high visuals, even though they didn’t really know what they wanted!).
But somehow, I ended up with a super-creative experience. Maybe the tight deadline triggered my creativity (I’m not sure), but I worked non-stop and came up with a design that was approved on the very first review. They loved it, and I’m pretty proud of that.
Working on Co Son Tra taught me that sometimes the tightest deadlines can spark the most creative solutions. Even when the client doesn’t provide much direction, it’s possible to guide them by asking the right questions, setting clear expectations, and working iteratively. I also learned to embrace the unexpected—sometimes, a challenging situation can become an opportunity to shine.
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