Berally
berally
08/2023
UI/UX Designer
Multiple Designers
Berachain
Social trading
CLIENT NAME
Thomas Huy
SERVICES
UI/UX Design
DELIVERABLES
High-Fidelity Mockups
Berally is a decentralized social trading platform built on Berachain, designed to empower users to create, own, and profit from AI-driven trading strategies. It integrates social features, asset management tools, and AI automation to enhance on-chain trading experiences
I worked as a UI/UX Designer on this project. We had an artist responsible for consulting on the mood board and designing a separate set of icons and illustrations for the project.
Project duration
3 months
Project status
Launched
The Berally project showcases a sleek, modern dark-themed interface, designed for clarity and seamless user flow.
By using clean typography, intuitive icons, well-organized layouts, and interactive charts that make data exploration effortless, I aimed to balance data density with user-friendliness, ensuring that users can navigate complex information with ease and focus.
One of the most memorable experiences from this project was the challenge we faced with feasibility during development. Some brand-focused design elements proved too complex and costly to implement. I worked closely with the development team, engaging in several discussions to refine the designs. We reviewed similar projects, sought insights from experienced designers, and explored alternative approaches. Ultimately, through small design adjustments and a shift in the front-end development approach, we overcame the obstacles and successfully brought the project to life.
This experience taught me the importance of balancing creativity with practicality in design. As a UI/UX designer, I learned to collaborate more closely with the development team, to adapt my ideas to technical realities without losing sight of the user experience. It also highlighted the value of seeking feedback from experienced peers and being open to iterative problem-solving to deliver the best outcome.
Update: The current design of BeRally has undergone some minor updates in branding colors compared to the version presented in this portfolio, but the overall layout and user interface remain largely consistent.
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